{"id":1991,"date":"2022-08-09T18:00:29","date_gmt":"2022-08-09T23:00:29","guid":{"rendered":"https:\/\/server.innguia.com\/?p=1991"},"modified":"2022-08-09T18:00:31","modified_gmt":"2022-08-09T23:00:31","slug":"caracteristicas-que-debe-tener-una-buena-pagina-web","status":"publish","type":"post","link":"https:\/\/innguia.com\/en\/caracteristicas-que-debe-tener-una-buena-pagina-web\/","title":{"rendered":"Caracter\u00edsticas que debe tener una buena p\u00e1gina web"},"content":{"rendered":"<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Alrededor del mundo se ha normalizado el uso de las p\u00e1ginas web con fines informativos, para captar datos o leads, fines comerciales y hasta educativos; as\u00ed que hoy te ense\u00f1aremos las caracter\u00edsticas b\u00e1sicas que debe tener una buena p\u00e1gina web.<\/p><\/blockquote>\n\n\n\n<p>Estos son \u00edtems b\u00e1sicos que el equipo de Innguia considera debe tener tu p\u00e1gina web, as\u00ed que t\u00f3mate los siguientes tres minutos para leer y aprender:<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"758\" src=\"https:\/\/server.innguia.com\/wp-content\/uploads\/2022\/07\/RECOMENDADO-1024x758.png\" alt=\"\" class=\"wp-image-1751 size-full\" srcset=\"https:\/\/innguia.com\/wp-content\/uploads\/2022\/07\/RECOMENDADO-1024x758.png 1024w, https:\/\/innguia.com\/wp-content\/uploads\/2022\/07\/RECOMENDADO-300x222.png 300w, https:\/\/innguia.com\/wp-content\/uploads\/2022\/07\/RECOMENDADO-768x569.png 768w, https:\/\/innguia.com\/wp-content\/uploads\/2022\/07\/RECOMENDADO.png 1117w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><\/p>\n\n\n\n<iframe sandbox=\"allow-popups allow-scripts allow-modals allow-forms allow-same-origin\" style=\"width:120px;height:240px;\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" frameborder=\"0\" src=\"\/\/rcm-eu.amazon-adsystem.com\/e\/cm?lt1=_blank&#038;bc1=000000&#038;IS2=1&#038;bg1=FFFFFF&#038;fc1=000000&#038;lc1=0000FF&#038;t=innguiaco-21&#038;language=es_ES&#038;o=30&#038;p=8&#038;l=as4&#038;m=amazon&#038;f=ifr&#038;ref=as_ss_li_til&#038;asins=B09R811523&#038;linkId=8a545a434199f143b18cf0081f2d9e0f\"><\/iframe>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>-Debe tener capacidad de autogesti\u00f3n f\u00e1cil e intuitiva<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Con el fin de estar en constante actualizaci\u00f3n, la p\u00e1gina web de tu empresa debe ser f\u00e1cil de administrar por los miembros de tu equipo, esto debe aplicar para quienes tengan como para los que no tengan conocimientos t\u00e9cnicos en creaci\u00f3n de p\u00e1ginas web, sean o no sea programadores\/desarrolladores web, una recomendaci\u00f3n es trabajar con el CMS WordPress, ya que encuentras una amplia cantidad de tutoriales en internet as\u00ed como muchas personas capacitadas en su uso, adem\u00e1s de ser intuitivo y confiable.<\/p>\n\n\n\n<p>Como recomendaci\u00f3n adicional puedes trabajar con el constructor de contenidos Elementor o Divi, en nuestra compa\u00f1\u00eda utilizamos Elementor y nos ha ido muy bien.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>-Dise\u00f1o Responsive (Adaptativo)<\/strong> <\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>De seguro este contenido lo est\u00e1s leyendo con el m\u00f3vil en la palma de tu mano, as\u00ed que al d\u00eda de hoy resulta casi impensable que una p\u00e1gina web no est\u00e9 optimizada para que se vea bien en celulares, tabletas, laptops o PC de escritorio.<\/p>\n\n\n\n<p>Y es que todos los estudios actuales demuestran que el comportamiento de los usuarios de Internet se vuelca hac\u00eda navegar desde su dispositivo m\u00f3vil, as\u00ed que no tiene l\u00f3gica tener una web que no se adapte incluso a los diferentes sistemas operativos que tienen los smartphone (Android &#8211; iOS).<\/p>\n\n\n\n<p>Para ponerte en contexto; solo en Espa\u00f1a el <strong>92,1%<\/strong> de usuarios conectados a internet, navegan desde su dispositivo m\u00f3vil y en contraste un <strong>67,4% <\/strong>lo hace desde computadoras de sobremesa.<\/p>\n\n\n\n<p>As\u00ed que si el fin de tu web es transmitir una imagen profesional de tu empresa, esta p\u00e1gina web debe de manera autom\u00e1tica adaptarse a cualquier tipo de dispositivo.<\/p>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/server.innguia.com\/wp-content\/uploads\/2022\/07\/res-1024x1024.jpg\" alt=\"\" class=\"wp-image-1615 size-full\" srcset=\"https:\/\/innguia.com\/wp-content\/uploads\/2022\/07\/res-1024x1024.jpg 1024w, https:\/\/innguia.com\/wp-content\/uploads\/2022\/07\/res-300x300.jpg 300w, https:\/\/innguia.com\/wp-content\/uploads\/2022\/07\/res-150x150.jpg 150w, https:\/\/innguia.com\/wp-content\/uploads\/2022\/07\/res-768x768.jpg 768w, https:\/\/innguia.com\/wp-content\/uploads\/2022\/07\/res.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h2 class=\"wp-block-heading\">Tambi\u00e9n te puede interesar:<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><a href=\"https:\/\/server.innguia.com\/xiaomi-13\/\" target=\"_blank\" rel=\"noreferrer noopener\">Xiaomi 13<\/a><\/strong><\/h2>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>-P\u00e1ginas veloces<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>No est\u00e1 de m\u00e1s mencionarlo, pero una p\u00e1gina web que sea lenta, har\u00e1 que tus usuarios se vayan y que no regresen, en cambio una p\u00e1gina web con tiempos de carga muy pero muy cortos (de hasta <strong>3<\/strong> segundos o menos) va a hacer que tus usuarios naveguen de forma c\u00f3moda y que quieran regresar de forma constante a visitar tu sitio online.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<iframe sandbox=\"allow-popups allow-scripts allow-modals allow-forms allow-same-origin\" style=\"width:120px;height:240px;\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" frameborder=\"0\" src=\"\/\/rcm-eu.amazon-adsystem.com\/e\/cm?lt1=_blank&#038;bc1=000000&#038;IS2=1&#038;bg1=FFFFFF&#038;fc1=000000&#038;lc1=0000FF&#038;t=innguiaco-21&#038;language=es_ES&#038;o=30&#038;p=8&#038;l=as4&#038;m=amazon&#038;f=ifr&#038;ref=as_ss_li_til&#038;asins=B09KLJT32J&#038;linkId=5b1fa3c4623be9e5ef19a31babbff409\"><\/iframe>\n\n\n\n<iframe sandbox=\"allow-popups allow-scripts allow-modals allow-forms allow-same-origin\" style=\"width:120px;height:240px;\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" frameborder=\"0\" src=\"\/\/rcm-eu.amazon-adsystem.com\/e\/cm?lt1=_blank&#038;bc1=000000&#038;IS2=1&#038;bg1=FFFFFF&#038;fc1=000000&#038;lc1=0000FF&#038;t=innguiaco-21&#038;language=es_ES&#038;o=30&#038;p=8&#038;l=as4&#038;m=amazon&#038;f=ifr&#038;ref=as_ss_li_til&#038;asins=B08WPLDPKV&#038;linkId=c8c98c22e1dd31cc4a284e8d2cf9c448\"><\/iframe>\n<\/div>\n<\/div>\n\n\n\n\n\n<p>Ten en cuenta que hay varios elementos que pueden estar ralentizando tu p\u00e1gina web, tales como im\u00e1genes muy pesada; normalmente con m\u00e1s de <strong>500<\/strong> KB, videos o incluso archivos PDF muy pesados y si a esto le sumamos que tengas un hosting de baja capacidad, se ver\u00e1 afectada la velocidad de carga de tu web.<\/p>\n\n\n\n<p>Como recomendaci\u00f3n; puedes optimizar las im\u00e1genes antes de subirla a la web, confirma que su peso sea inferior a por lo menos <strong>200<\/strong> KB, si quieres compartir videos dentro de tu portal, hazlo subi\u00e9ndolos primero a youtube y luego traes el c\u00f3digo embed a tu web, optimiza adicionalmente los documentos PDF que quieras compartir, d\u00e9jalos lo m\u00e1s livianos posible pero sin afectar su calidad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>-SEO<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<iframe src=\"https:\/\/rcm-eu.amazon-adsystem.com\/e\/cm?o=30&#038;p=48&#038;l=ur1&#038;category=prime_video&#038;banner=1WM3P83JBRAEDHZ74YR2&#038;f=ifr&#038;linkID=019a7befd45afda668ad242439694fc6&#038;t=innguiaco-21&#038;tracking_id=innguiaco-21\" width=\"728\" height=\"90\" scrolling=\"no\" border=\"0\" marginwidth=\"0\" style=\"border:none;\" frameborder=\"0\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-top-navigation-by-user-activation\"><\/iframe>\n\n\n\n<p><\/p>\n\n\n\n<p>Quiz\u00e1 sea una palabra que poco conoces, pero es la clave, el SEO (Search Engine Optimization por sus siglas en Ingl\u00e9s)&nbsp; se refiere al posicionamiento org\u00e1nico de tu web, adem\u00e1s de ayudarte a mejorar su visibilidad en motores de b\u00fasqueda como Google, Bing o Yahoo.<\/p>\n\n\n\n<p>Con una buena estrategia de posicionamiento SEO podr\u00e1s tener tr\u00e1fico org\u00e1nico y de calidad en tu web.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>-Datos y p\u00e1gina de contacto<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<p>Si est\u00e1s haciendo un buen trabajo, muy seguramente los usuarios van a querer ponerse en contacto contigo o tu empresa, por ello vas a necesitar tener un formulario de contacto o en su defecto, tener visible los datos a los que te puedan ubicar f\u00e1cilmente tales como n\u00famero de tel\u00e9fono, correo electr\u00f3nico o direcci\u00f3n f\u00edsica si la tienes.<\/p>\n\n\n\n<p>Como recomendaci\u00f3n debes tener estos datos de contacto lo m\u00e1s visible que puedas y que el formulario de contacto se pueda enviar de forma sencilla dando click a un bot\u00f3n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>-Tu p\u00e1gina web debe representar tu empresa<\/strong><\/h2>\n\n\n\n<p><\/p>\n\n\n\n<iframe sandbox=\"allow-popups allow-scripts allow-modals allow-forms allow-same-origin\" style=\"width:120px;height:240px;\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" frameborder=\"0\" src=\"\/\/rcm-eu.amazon-adsystem.com\/e\/cm?lt1=_blank&#038;bc1=000000&#038;IS2=1&#038;bg1=FFFFFF&#038;fc1=000000&#038;lc1=0000FF&#038;t=innguiaco-21&#038;language=es_ES&#038;o=30&#038;p=8&#038;l=as4&#038;m=amazon&#038;f=ifr&#038;ref=as_ss_li_til&#038;asins=B09MTWFCLY&#038;linkId=e9d8e84188950cc3ad85964039948c4d\"><\/iframe>\n\n\n\n<p>Esto se podr\u00eda decir que es un plus. tu portal web debe reflejar tu marca, desde la composici\u00f3n del logo, colores, tipo de fuente, \u00edcono, etc.<\/p>\n\n\n\n<p>Una recomendaci\u00f3n que te podemos hacer; es que en tu p\u00e1gina web se refleje la filosof\u00eda de tu empresa, si compartes ideales ambientalistas y animalistas, eso debe verse reflejado all\u00ed.<\/p>\n\n\n\n<p><em>Innguia 2022<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Alrededor del mundo se ha normalizado el uso de las p\u00e1ginas web con fines informativos, para captar datos o leads, fines comerciales y hasta educativos; as\u00ed que hoy te ense\u00f1aremos las caracter\u00edsticas b\u00e1sicas que debe tener una buena p\u00e1gina web. Estos son \u00edtems b\u00e1sicos que el equipo de Innguia considera debe tener tu p\u00e1gina web, [&hellip;]<\/p>","protected":false},"author":2,"featured_media":1993,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[32],"tags":[],"class_list":["post-1991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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