{"id":1449,"date":"2022-07-21T15:38:04","date_gmt":"2022-07-21T20:38:04","guid":{"rendered":"https:\/\/server.innguia.com\/?p=1449"},"modified":"2022-07-21T15:38:06","modified_gmt":"2022-07-21T20:38:06","slug":"la-clave-es-la-digitalizacion","status":"publish","type":"post","link":"https:\/\/innguia.com\/en\/la-clave-es-la-digitalizacion\/","title":{"rendered":"La clave es la digitalizaci\u00f3n"},"content":{"rendered":"

El 46% de las empresas han tomado medidas para digitalizarse despu\u00e9s de la pandemia, esto solo en Espa\u00f1a.<\/p><\/blockquote>\n\n\n\n

El uso de las nuevas tecnolog\u00edas est\u00e1 haciendo que cada vez m\u00e1s las empresas vean la necesidad de digitalizarse, est\u00e1 pasando de ser un deber a ser una obligaci\u00f3n y requisito casi que imprescindible para todos los negocios.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Con el fin de optimizar procesos, esta se presenta como una transformaci\u00f3n que aplica para cualquier empresa en cualquier modelo de negocio por m\u00e1s anticuada que crea ser.<\/p>\n\n\n\n

Y es que no solo es mejorar sus procesos, tambi\u00e9n es tener la posibilidad de mejorar en su \u00e1rea competitiva adem\u00e1s de ofrecer un valor a\u00f1adido a sus clientes y colaboradores.<\/p><\/blockquote>\n\n\n\n

Para ponernos en contexto, en el periodo 2021 – 2022 que comprende la era de la post-pandemia, solo en la Uni\u00f3n Europea (UE) empezaron a tomar medidas dr\u00e1sticas con el fin de ser m\u00e1s digitales y mejorar su competitividad en el mercado.<\/p>\n\n\n\n

Esta cifra nos indica que las empresas a pesar de sus grandes esfuerzos, a\u00fan no est\u00e1n preparadas ni han llegado a un nivel \u00f3ptimo de digitalizaci\u00f3n, quiere decir que deben invertir a\u00fan m\u00e1s.<\/p>\n\n\n\n

Las que no lo est\u00e1n pasando tan bien son las pymes, aunque tienen claro que deben ser m\u00e1s digitales, es un proceso que les ha costado mucho esfuerzo a tal punto que algunas de est\u00e1s, ni siquiera han iniciado el proceso de digitalizaci\u00f3n. A diferencia de las grandes corporaciones a las cuales les es m\u00e1s f\u00e1cil aplicar nuevas tecnolog\u00edas con el \u00e1nimo de ser a\u00fan m\u00e1s competitivas.<\/p>\n\n\n\n

La recomendaci\u00f3n es que incluso no sea un tema solo para tratar con las empresas, los gobiernos deben tener planes de digitalizaci\u00f3n que comprenda la recuperaci\u00f3n, una transformaci\u00f3n sostenible e incluso resiliencia para que los cambios sean aplicados y vistos a largo plazo, algo que muchas empresas no logran comprender, pues quieren ver resultados desde el minuto uno.<\/p>\n\n\n\n

Aqu\u00ed cabe destacar que la digitalizaci\u00f3n tambi\u00e9n tiene que ver con aumentar la participaci\u00f3n de los trabajadores o colaboradores en la tecnolog\u00eda.<\/p>\n\n\n\n

2 vertientes<\/strong><\/h2>\n\n\n\n

Cuando hablamos de transformaci\u00f3n digital nos estamos refiriendo a dos claras vertientes que te queremos destacar: la primera es la incursi\u00f3n de las empresas al mundo t\u00e9cnico-digital en aspectos b\u00e1sicos de la digitalizaci\u00f3n basados en el mercado actual y la segunda es el avance en temas m\u00e1s complejos y completos como lo es el an\u00e1lisis de Big Data o el IoT (Internet de las cosas).<\/p>\n\n\n\n

Para ambas vertientes hay un com\u00fan denominador de las caracteriza; se debe transmitir una cultura digital en el que todas las personas que se involucran en los objetivos de la empresa est\u00e9n familiarizadas con las grandes oportunidades que la digitalizaci\u00f3n les puede ofrecer.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Lo que aqu\u00ed se pretende, es que estas personas involucradas en esos procesos, tambi\u00e9n promuevan o que puedan proponer nuevas alternativas para as\u00ed en conjunto descubrir nuevos usos del tema digital en sus empresas.<\/p>\n\n\n\n

Es bueno ser directos y aclarar que no solo es tener presencia en internet con una p\u00e1gina web bonita, o compartir dos o tres post en redes sociales al d\u00eda o tener una tienda virtual en l\u00ednea para que nuestros clientes hagan sus compras, se trata adem\u00e1s de transmitir esa cultura digital de nuestra empresa a todas las personas que hacen parte de esa cadena, incluso los clientes y que puedan utilizar de forma natural y fluida los recursos que como empresarios estamos poniendo a su disposici\u00f3n para lograr una excelente digitalizaci\u00f3n.<\/p>\n\n\n\n

Atendiendo tu necesidad de empezar la digitalizaci\u00f3n, hemos seleccionado una serie de cursos que te van a ayudar a la digitalizaci\u00f3n, desde lo m\u00e1s b\u00e1sico que es crear contenido gr\u00e1fico para redes, conseguir m\u00e1s seguidores para tus redes sociales, hasta como t\u00fa o tu empresa pueden empezar a generar dinero extra en internet:<\/p>\n\n\n\n

\n
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Accede al curso de WhatsApp Business M\u00c1S COMPLETO y aprende, desde cero, c\u00f3mo vender a trav\u00e9s de esta poderosa herramienta. No pierdas la OPORTUNIDAD de darle un giro a tu negocio.<\/figcaption><\/figure>\n\n\n\n
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La idea es que entren todos los que necesitan ponerse al d\u00eda con todo esto que est\u00e1 pasando en el Marketing de Afiliados y tengan Ventas lo m\u00e1s pronto posible y ganar dinero en internet.<\/figcaption><\/figure>\n\n\n\n

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Innguia, 2022<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Aqu\u00ed cabe destacar que la digitalizaci\u00f3n tambi\u00e9n tiene que ver con aumentar la participaci\u00f3n de los trabajadores o colaboradores en la tecnolog\u00eda.<\/p>","protected":false},"author":2,"featured_media":1458,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[29],"tags":[50,48,49,26],"class_list":["post-1449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-digital","tag-digitalizacion","tag-empresas","tag-xataka"],"yoast_head":"\nLa clave es la digitalizaci\u00f3n - 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